SaaS SEO pricing, published in full.
Almost nobody in this market prints a figure. You fill in a form, wait two days, sit through a discovery call, and only then find out whether you were ever in range. Below are our three tiers with real figures, the five things that move the price, what we do not include at any tier, and the contract terms. If the number does not fit your budget, you will know in ninety seconds instead of ninety minutes.
How much does SaaS SEO cost in 2026.
Before our numbers, the market's, so you have something to compare against.
Specialist SaaS agencies that publish a floor tend to start between $4,000 and $15,000 a month, and independent compilations of agency rates put the most common band at $5,000 to $15,000, with enterprise programs running well past it. Hourly consulting sits around $100 to $150 across the reputable end of the market.
Under about $2,000 monthly, what arrives is a task list, not a working program. The number that should worry you is not the high one. A $700 monthly SaaS SEO cost is not a discount, it is a different product: templated audits, generated content, and links from sites built to sell links. You pay for it later in a rewrite, a cleanup, and the quarters you lost.
Our SaaS SEO packages and pricing.
Three tiers. The middle one fits most software companies that already have a marketing team. Every tier is a floor, not a cap.
Foundation
For: Pre-Series A software companies, small sites, no dedicated SEO person.
The technical foundation done properly once, plus the handful of pages that turn a search into a signup. Your pricing page, your comparisons, your alternatives pages. A keyword map you keep. Reporting monthly, one strategy call a month.
Link building at scale and AI search work. At this stage they are premature, and we would rather you spend the money on pages worth linking to.
If your site is under thirty pages and nothing technical is broken, you may not need us monthly at all. Ask about a one-off build instead.
Growth
For: Funded companies with a marketing function and a site that has been published to for a while without paying it back.
Four workstreams running at once instead of in sequence, which is the difference between a program and a project. Technical stays monitored rather than fixed once. Publishing runs to a calendar. Authority builds every month. Citation tracking reports each assistant separately. Attribution reaches your CRM, so the monthly document ends in pipeline rather than sessions. Calls every fortnight.
This tier is where compounding shows up, and also where nervous boards pull the plug one quarter early. Budget for nine months or do not start.
Enterprise
For: Organizations where the site is big, the release cadence is weekly, and more people can break SEO than can fix it.
Everything above, plus the operational layer. Server logs read quarterly to find where crawlers actually spend their time. Budget steered toward pages that matter. Automated checks that stop a deploy from silently rewriting a canonical. International structure handled properly. Named accountability per workstream, in writing.
If your last three SEO tickets died quietly in a sprint backlog, no retainer fixes that. Governance comes first, and we would rather build it with you than bill around it.
All tiers include: named team members you actually speak to, work in your tools rather than ours, and every deliverable listed on the services page.
What changes the price.
Five things, in rough order of impact. Any agency should be able to walk you through the same list.
Site size
A four-hundred-page site takes more crawling, more triage, and more ongoing monitoring than a forty-page site. This is the biggest single driver at the enterprise end.
Category competitiveness
Ranking a niche vertical tool is a different job from ranking a project management app against funded incumbents. Harder categories need more content depth and more authority, and both cost money.
Markets and languages
Each additional market means its own keyword research, its own localized content, and hreflang that has to be right. Translation is the cheap part.
Content volume
How many pages ship each month, and how deep each one goes. A piece with a subject-matter interview and original data costs several times a piece without them, and earns several times more.
Link velocity
How many new referring domains the plan targets each month. Placements worth having cost real money, and the cheap substitute is the exact thing this page refuses to sell.
What is not included, at any tier.
Worth reading before the call, because these are the things people assume are in the retainer.
Paid advertising
We do not run or manage ads. If paid is a large part of your plan, you need a partner who does that, and we will say so.
Web development
We write the tickets, specify the fix, and verify it after deploy. Your developers or your agency ship it. If you have no development capacity at all, tell us on the call, because that changes what is realistic.
Design and brand work
Beyond what a page needs to function and be citable.
Public relations
We earn links editorially, which overlaps with PR but is not the same job. A media relations program is a separate hire.
Tool subscriptions
Analytics, rank tracking, and crawling tools are billed to you directly and stay in your name. Access does not leave when we do.
How to tell if a SaaS SEO price is real.
Any SaaS SEO agency pricing page can print a number. Four questions separate a real price from a placeholder.
What is the deliverable in week two?
A real price is attached to real output. If nobody can tell you what lands before day thirty, the number is a guess.
Is content priced by count or by depth?
Twenty articles a month at a low price means twenty things nobody will read. Ask what one article includes: a subject-matter interview, named sources, an editor who would argue with the writer.
Where do the links come from?
Ask for five recent placements and open them. If you would not read those pages, the link budget is being spent on inventory rather than earning.
What is on the invoice that is not on the plan?
Setup fees, tool markups, and minimum content charges have a way of appearing in month two. Ask for the full first-year cost, not the monthly one.
The longer version of this, 169 checks covering the whole program rather than just the price, is free and needs no email: the SaaS SEO checklist.
Contract terms.
Retention should be earned by the reporting, not enforced by the paperwork.
Initial term
Six months. SEO does not produce a fair verdict in less, and we would rather you judge us on a real sample than a partial one.
After that
Month to month, thirty days notice. Retention should be earned by the reporting, not enforced by the paperwork.
Ownership
Everything we make is yours. Content, tickets, keyword maps, reporting, and every tool account in your name. Nothing gets held back at the end as a bargaining chip, because nothing should be.
Reporting
Monthly, in one document, covering rankings, sessions, signups, qualified leads, referring domains, citations per AI platform, and pipeline. Every line verifiable in your own tools.
Pricing questions.
Answered in full so an assistant can quote the answer without your buyer having to click.
Q.01How much should a SaaS spend on SEO?
+
Enough that the channel gets a fair test, which for most software companies means $3,000 to $15,000 a month for at least two quarters. A useful sanity check: compare it to what you spend acquiring the same number of qualified leads through paid channels. If organic can plausibly deliver a quarter of your pipeline in a year, the budget question usually answers itself.
Q.02How much should I pay someone for SEO?
+
It depends on whether you are buying decisions, execution, or both. A consultant advising your in-house team costs less monthly than an agency doing the work, and the right choice is the one that matches the gap you actually have. What you should not do is pay agency prices for a freelancer's scope, or ask a freelancer to invent a strategy their rate never covered.
Q.03How much does SEO typically cost?
+
Across the market, agency retainers commonly run $2,500 to $15,000 a month, hourly consulting lands around $100 to $150, and one-off projects such as audits or migrations are usually quoted as fixed fees. SaaS sits at the higher end of those bands, because the technical work is heavier and the content needs genuine subject expertise.
Q.04How much should an SEO consultant charge?
+
Reputable independent consultants generally charge $100 to $150 an hour, or $2,000 to $6,000 a month on retainer for strategy and oversight without execution. Rates far below that usually mean the work is being subcontracted, and rates far above usually come with a specialization you should be able to name.
Q.05Do you offer one-off projects instead of a retainer?
+
Yes, for technical audits, migrations, and content builds with a defined end. These are quoted as fixed fees after we see the site. When a project really is the whole job, that is what you will be quoted, not a retainer wearing a project's name.
Q.06Can we change tiers later?
+
Yes, in both directions, at any month boundary. Moving up usually happens once the technical work is done and content becomes the constraint. Moving down happens once a program matures into maintenance, and we flag that moment ourselves rather than waiting to be asked.
See the number that applies to you.
The tiers above are starting points. Give us the domain. We will work out which tier actually applies, explain the reasoning, and tell you plainly if the honest answer is to wait two quarters and spend the money elsewhere.